Our Story

Vijay R. Soni – Founder, AYO Hospitality Pvt. Ltd.
Our journey began in 2012 with a single dream and a single vehicle — an Indica Vista. I personally drove this vehicle for almost 2 to 3 years, offering taxi services in and around Bhuj.
As I interacted with customers, I realized the growing need for quality accommodations in Bhuj. This led to a major step — we rented Hotel Usha Residency, located in the heart of Bhuj city, and entered the hospitality industry.
Building on the momentum, in 2017, we expanded by renting and operating Resort Farm Villa, a peaceful retreat for guests seeking a premium resort experience. Meanwhile, our taxi service continued to grow steadily.
Our Commitment
Our commitment to excellence opened doors to the film industry.
We provided our taxi and hotel services for movie shoots involving Bollywood stars like Ajay Devgn, Hrithik Roshan, Sonakshi Sinha, and more.
Our vehicles and properties were used in major films such as:
- "Bhuj: The Pride of India"
- "Mohenjo Daro"
- "Romiyo Whisky"


In Rann Utsav 2016, we expanded into tourism services, offering complete travel packages for visitors to the world-famous Rann Utsav festival.
Since then, we’ve been proudly delivering custom Kutch tours and full travel experiences, showcasing the heritage and beauty of Kutch to travelers from around the globe.
In 2016-17, we were honored to provide official taxi services to the Indian Air Force at the Bhuj Air Force Station, securing a government contract — a moment of immense pride for us.
Our services have also reached an international level, having had the privilege to serve dignitaries including the Prime Minister of Nepal.
Today, what started with one car has grown into AYO Hospitality Pvt. Ltd., managing multiple properties under StayGuru and offering end-to-end taxi, hotel, and travel solutions.
Our journey reflects our core values: hard work, commitment, and a passion for serving our guests with excellence.